TikTok Specialized Rewards PrograM: Sports

Location: Atlanta United FC Training Ground
Date: Wednesday, October 1st

Client: TikTok

TikTok handed us the ball, and we kicked off something special. ⚽️🔥

For the fourth and final event in TikTok’s Specialized Rewards Program (SRP) Series, we teamed up once again to spotlight the creators shaping the next wave of sports culture.

TikTok’s SRP is an invite-only creator program built around key themes. Each one celebrates the people driving creativity in their field, and this one was all about the athletes, the fans, and the energy that connects them. We supported the event experiences for all four events in the series. 

This time, we helped open the doors (literally!) to Atlanta United FC’s newly expanded $25M Training Center, the first event ever hosted inside the space! With the goal to celebrate innovation in sports and give creators hands-on tools to level up their content game.

Our team led the full event experience, including:

• Full Programming: From the day’s run of show to high-impact panels and live Q&As, we built a lineup that brought creators and pros together in conversation.

• Creator Workshops: Designed immersive, hands-on sessions that helped attendees refine their craft, experiment with new content formats, and connect with peers.

• Post-Event Celebration: Closed the day with an experience that blended energy and community.

This marked our fourth SRP collaboration with TikTok this year, and an unforgettable way to close out the series. Huge thanks to our partners at TikTok for the trust, creativity, and teamwork that made this one a true win.

Let’s just say, we left it all on the field. 🏆

LET’S CREATE SOMETHING MEMORABLE

Ready to launch, celebrate, or completely reinvent the way people experience your brand? Let’s talk. Your MiMo Moment starts here.