Happy Gilmore 2

Location: Topgolf, El Segundo
Date: Sunday, July 27th

Happy Gilmore 2 Event for Netflix

Netflix gave us the swing, and we brought the happy. ⛳️

When Netflix came to us to help celebrate the release of Happy Gilmore 2, the vision was clear: build an immersive experience that felt nostalgic, elevated, and wildly fun, just like Happy himself.

We transformed the first floor of Topgolf, El Segundo into a full-swing activation with seamless design and branded moments that lived well beyond the bay.

Our team conceptualized, designed, and produced every element, from moss-covered photo walls and interactive merch stations to a podcast set made for a live taping with Matt Barnes and Kelsey Plum.

Here’s what we brought to life:

• A custom photo wall with grass-filled letters, layered florals, and built-in branding for Happy Gilmore 2 and Netflix.

• A fully bespoke podcast stage, styled with greens, golf textures, and signage for the All The Smoke Podcast.

• DIY merch stations for koozies + golf towels, plus branded hats and branded giveaways at every bay.

• Interactive moments throughout the space, including custom cornhole, putt-putt, and Go Happy Go panels that tied the theme together at every turn.

We built every touchpoint to reflect the iconic spirit of Happy Gilmore, and the result was a fan-favorite event that hit every mark (it was a hole in one).

LET’S CREATE SOMETHING MEMORABLE

Ready to launch, celebrate, or completely reinvent the way people experience your brand? Let’s talk. Your MiMo Moment starts here.