2024 Grammys Experience

Feb 2

Locations: Los Angeles, New York, Nashville
Client: CBS + The Recording Academy

Before the red carpet rolled out, the stage had to be set. 🎶

In the days leading up to music’s biggest night, our team partnered with CBS and the Recording Academy to bring the magic of the Grammys to life across three iconic cities: Los Angeles, New York City, and Nashville.

From immersive stage builds to surprise performances and skyline-level digital displays, we designed and produced multi-city experiences that reminded the world the Grammys were almost here...

Los Angeles — TCL Chinese Theatre

We transformed the iconic TCL Chinese Theatre into a high-energy, immersive stage experience that set the tone for Grammys week.

Here’s what we brought to life:

Custom-built stage platforms for live musicians and dancers
Programming that showcased everything from piano and strings to full-band performances
Lighting and audio design that brought CBS branding and live music into the spotlight
A bold, camera-ready environment built to spark buzz and anticipation

Nashville — Schermerhorn Symphony Center

At the Schermerhorn Symphony Center, the Tennessee State Marching Band kicked off an electrifying celebration of music and legacy.

Here’s what we brought to life:

Lighting design that elevated the energy
Audio engineering to ensure every note carried
A performance-forward setup built to honor the heart of Music City
Projections and digital displays that lit up the skyline

New York City — Central Park & Penn District

From pop-up performances along the High Line and Central Park to a 40-piece orchestra in Penn District, live music took over unexpected corners of the city.

Here’s what we brought to life: