Athleta “WOMEN WHO MOVE”
Location: Athleta Showroom, NYC
Date: Tuesday, June 24th
ATHLETA “WOMEN WHO MOVE”
Athleta came to us to help bring their “Women Who Move” campaign to life through an immersive media experience rooted in movement, connection, and community.
The vision: create a space where guests didn’t just see the brand — they felt it.
We produced a thoughtfully designed wellness-forward event centered around a 40-minute movement class led by brand partner Meghan Hayden, followed by curated activations that blended product education with intentional, elevated experiences.
From the first stretch to the final touchpoint, every element reflected Athleta’s commitment to empowering women through movement.
Here’s what we brought to life:
Full-service event production from load-in to load-out, including seamless day-of execution.
Creative direction and styling of product displays and branded touchpoints aligned with the “Women Who Move” campaign narrative.
Intentional environmental styling and placement of yoga mats, towels, and signage to create a cohesive, design-forward space.
Vendor and talent coordination, including glam teams, stretch therapists, and massage partners to elevate the holistic wellness experience.
Social media content coordination and on-site photography support to capture the energy of the event in motion.
Comprehensive on-site execution and vendor management to ensure a seamless guest experience from start to finish.
The result: an elevated, experiential moment that embodied strength, softness, and the power of women in motion.
LET’S CREATE SOMETHING MEMORABLE
Ready to launch, celebrate, or completely reinvent the way people experience your brand? Let’s talk. Your MiMo Moment starts here.
